The Executive Chairman of the GLICO Group, Kwame Achampong-Kyei, has pledged GLICO Healthcare, a leading private health insurance provider in the country, its continued support to the healthcare system as it celebrates its customer service month in November.
The company founded by Kwame Achampong-Kyei has become a household name by providing affordable health insurance packages and delighting its customers with innovative technology over the years.
“When I founded GLICO some decades back I envisioned a future where the average Ghanaian had insurance cover that cushioned them for the many shocks of life.
“In the more recent period, healthcare issues have assumed new importance and this compelled the GLICO Group to enter the healthcare insurance market,” he added.
As Executive Chairman of the GLICO Group, Mr Achampong-Kyei has embraced and supported the adoption of technology for insurance sales and as a means to ensure the satisfaction of existing customers.
His optimism about the sector and direction taken by his company is shared by the Scheme Manager of GLICO Healthcare, Harriet Tenge.
During preliminary events to celebrate Customer Service Month, she said, “in 2018 GLICO Healthcare has updated and relaunched a mobile app that provides information and resources to both prospective and existing clients.
“That acts as a major customer service channel for the company now. We have also increased our social media engagement with customers and our social media platforms have become strong interfacing channels with clients who are active online.”
According to her, other initiatives such as being featured on the Star Phone mobile application is one of the ways in which the company is using technology to bring efficiency to its customer service.
“GLICO Healthcare has provided comprehensive medical services as well as supplemental health insurances, amongst other innovative propositions, to address the limitations of the National Health Insurance Scheme,” she added.
The Group Head of Corporate Affairs and Marketing, Nana Efua Rockson, is convinced that GLICO Healthcare’s unique mix of product and service offerings will make it grow from strength to strength.
“The next step for us is to sell our customer service focus and initiatives to our partners across channels and to make sure the customer is delighted at every touchpoint of interaction,” she added.
GLICO Healthcare was the first health maintenance organisation to be established in Ghana after the enactment of the National Health Insurance Act 2003 (Act 650) and for more than a decade, has offered Ghanaians affordable and quality healthcare.
Currently, the company operates five healthcare insurance schemes: Healthplan, Gemini Top-up scheme, Tourist Health Plan, Students Health Insurance and Sunkwa Health Insurance Plan.
To reach a majority of the public, GLICO Healthcare has collaborated with the Ghana Health Service for the use of government hospitals, polyclinics, mission hospitals as well as health centres nationwide.
The company is among a few that offers coverage for treatment at herbal clinics and that also customizes packages on request to many reputable institutions in Ghana including NGOs as well as international and government agencies.
In 2016, the company was ranked 16 by the Ghana Investment Promotion Centre (GIPC) Ghana Club 100 Ranking Table for 2016 and a leader in the healthcare insurance category.
In 2017, GLICO Healthcare partnered with Vodafone Ghana to provide clients with free medical consultation and advice. The objective was to make healthcare advice and consultation efficient and accessible.